KEY WORDS :
Pure
Clean, Refreshing, Solid, Natural shapes and elements.
Clean, Refreshing, Solid, Natural shapes and elements.
The new Aral uses geothermal energy.
The core of our concept was Purity. Like nature, Aral is pure, using only natural resources and sustainable solutions all this by still maintaining high functioning technology and a fully automatic station.
Aral is all about being pure but at the same time, powerful. Therefore our tagline is, Pure Power.
Aral is all about being pure but at the same time, powerful. Therefore our tagline is, Pure Power.
Aral has taken a new direction with a pure and clean source of power, known as geothermic energy. We believe this is the gas station of tomorrow. So how does it work? Geothermic energy is produced on site trough tubes. It uses hot water or steam from deep beneath the earth's surface to produce electricity. Hydroelectric power plants use the energy of falling water to spin generator turbines and solar energy can also be used to produce electricity.
We also have a smog filter on site that recycles all the pollution in the air coming from the busy highway, making the visit at the station a proper pure and ethical experience.
We also have a smog filter on site that recycles all the pollution in the air coming from the busy highway, making the visit at the station a proper pure and ethical experience.
We offer our customers renewable and efficient energy sources, an easy way to fill and recharge your car, a place for you to relax and eat and drink pure, organic products, all by being connected trough our app, raising awareness of your own energy consumption and receiving points for your good actions.
We want to turn our costumers into greener consumers, while also giving them an environment to relax in optimal conditions.
We want to turn our costumers into greener consumers, while also giving them an environment to relax in optimal conditions.
For the logo, we chose to keep a blue color as we felt it’s very connected to the brand and a very pure color. The shapes represent the tubes used in geothermal energy and the colors represent the purity and softness of our concept.
You can also see the logo construction, typeface and colors.
You can also see the logo construction, typeface and colors.
Now for the application, I will introduce you to it’s features.
1. The application is connected to your car. Firstly, we have My Journey, an easy route planner that shows you the closest Aral stations on your way and the distance, time and amount of energy that is needed for your trip.
2. When you arrive to an Aral station, you can easily do everything trough your app, as the app will automatically notice that you have arrived to the station. (The middle “a” icon will turn blue.)
2. When you arrive to an Aral station, you can easily do everything trough your app, as the app will automatically notice that you have arrived to the station. (The middle “a” icon will turn blue.)
(Of course if you don’t have a smartphone or the app yet, we have traditional payment methods too.) You can park your electric car in the charging bay and manage the charging trough the app, choosing the amount of charge you want, see the duration and energy levels, so now you can just leave your car there and enjoy a drink or a bite.
3. At our vending machines you just need to open the Meals section in the app and scan your screen so your user will be identified. Now you can choose the products you want and be charged directly from the app.
4. While you relax and enjoy your meal, you can see the full status of your car and choose to stop the charge at any time you wish to. You will only be charged after leaving the station.
3. At our vending machines you just need to open the Meals section in the app and scan your screen so your user will be identified. Now you can choose the products you want and be charged directly from the app.
4. While you relax and enjoy your meal, you can see the full status of your car and choose to stop the charge at any time you wish to. You will only be charged after leaving the station.
5. We want to raise awareness of energy consumption and your carbon footprint and try to motivate people to become better consumers. In the app you can see your energy and water use and carbon emissions produced by using Aral products. The app has a personal point reward system. At the bottom part you can see what things you can do to produce energy and earn points, weather it is fully charging your car or buying a cup of our coffee.
6. In the My points section you can see your points and use them to get reductions on future purchases at our stations.
7. Finally, when leaving the station you will receive a notification thanking you, telling you how much you saved the planet of carbon emission and see how many points you have earned.
7. Finally, when leaving the station you will receive a notification thanking you, telling you how much you saved the planet of carbon emission and see how many points you have earned.