A Concept Store Design
What is a concept store?
It is a shop that sells a carefully curated and unique selection of products that connect to an overarching theme. Often they evoke a lifestyle that appeals to a specific target audience - they are inspirational. Handpicked products are pulled together from different brands and designers, and they usually span different lines, such as fashion, beauty and homewares. In addition, the display mixes these lines and products together in an attractive fashion.
Concept store are about discovery and experience. So the products and design tend to change regularly to keep telling that story in new and interesting ways. Many of them offer extra experiential elements such as a café or events space, which help build a community around the lifestyle they embody.
This is NAT, a concept store of 650m2.
The whole concept of NAT was to represent in a way the natural environment.
The breath-taking feeling you have in front of a clif of a mountain. The same breath-taking feeling you have in front of a big wave, beautiful lake, or in front of tall and huge trees.
I used soft and relaxing colours such as a copperish color, green, grey and white tint to give a repose feeling
